Bespoke Web Design for Toons Furnishers...

Toons Furnishers Toons Logo

Bespoke E-Commerce Website for a leading Midlands home furnishings retailer.

The Story / The Solution

Based in Derby, Toons Furnishers are one of the area’s largest and most respected furniture retailers. For over 45 years, this well-known Midlands based brand has furnished thousands of homes in the area with high-quality products from leading UK brands.

We were given the task of redesigning the Toons website to better showcase the breadth and quality of the wide range of products on offer, and to highlight the personal service that Toons’ pride themselves on providing to their customers.

Web Services

A Fully Furnished Website…

We have worked with Toons from when they only sold in store, through to building and delivering an e-commerce platform to support their transition to online sales. Our core focus throughout this journey has been to showcase Toons’ products and services, the benefits of visiting their expansive showroom, and also the ease of being able to purchase items online. With user experience at the forefront of the solutions developed, calls to action and prompts have been a key element of the website strategy, helping customers to access Toons’ products, services and information easily.

Key Services

Driving Organic Traffic

To push Toons’ brand to as many consumers as possible, we supported the new website with a robust SEO strategy, designed to grow their online presence and drive traffic. The Toons’ website now boasts enhanced user experience and receives a strong flow of traffic.

Building Brand Awareness

To take Toons’ brand one step closer to their current and prospective customers, we created an engaging social media strategy. Designed to drive traffic, customer loyalty and ultimately sales, our experts get social with strategically analysed audiences to boost brand awareness.

Additional Content Services

Picture Perfect Photography…

Content is king! To reflect Toons’ professional, high quality brand, a professional photoshoot was arranged. This captured the vast array or furniture ranges available, as well as the scale of their regional showroom. The images have added a polished feel to the website, enticing customers to visit the showroom and firmly cementing Toons’ position as one of the biggest and best furniture retailers in the region.

We decided to begin the project with a professional photoshoot to capture each of Toons’ departments. The resulting professional shots help to lift the look and feel of the site, while providing a better insight into the furniture available and the scale of the premises, firmly cementing Toons Furnishers’ position as one of the biggest and best furniture retailers in the region.

OpenCart Web Development


To balance the needs of the client we chose OpenCart as our platform for this project, as it is easy to manage, especially when it comes to adding new products. One of the major considerations of this project was the product inventory, which needed careful restructuring. We decided to import the product catalogue, which ensured that all products were populated efficiently and accurately.

The redesigned Toons website provides a sleek and functional web presence that gets results, positioning Toons Furnishers as a leader in their industry.

Key Services

  1. Bespoke Web Design The project required a bespoke design to showcase the unique designs and exceptional quality of the Steelite International collections. It was also important that the design complemented the current Steelite International website.
  2. OpenCart Web Development OpenCart is a versatile and powerful eCommerce solution which helps to make the daily management of an eCommerce site easy and intuitive. With a module based shopping cart and user-friendly front end, it made the perfect choice for the rebranded Steelite Home website.
  3. Responsive Web Design As with any eCommerce website, easy access and navigation from mobile devices was hugely important and so we worked closely with the client to produce a design which functions perfectly across multiple devices.
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