Steelite

TAILOR-MADE ENTERPRISE LEVEL SOLUTION THAT OFFERS A GLOBAL BROCHURE,

WITH BESPOKE TRADE ORDERING SYSTEM INTEGRATION

OUR BRIEF

Steelite International were looking to take a fresh look at their website in order to make it more in-line with the product catalogue and prepare for the ability to venture into ecommerce. The website’s primary role is as a sales tool leading to an online enquiry/call and is aimed at the B2B marketplace. The platform that the website is built in needs to be an open source system rather than an in-house system to allow Steelite to take it in-house and manage if required. The CMS should have multiple login’s that allow access to different levels of data. Steelite has offices around the world as well as agents and there will need to be the ability for these to access and update product ranges relating to their country, whilst not effecting the rest of the site. The website was built from the ground up to serve four different markets (Americas, Europe, Meaap and UK/ROI) and the products vary between countries.

CHALLENGES

automating manual data entry Magento comes with a range of import and export options. But to allow for greater flexibility we would add bespoke code that gives all parties greater control of what can be imported and exported from the product catalogue.

International SEO Creating localised storefronts for dozens of countries with dozens of languages with customisable product catalogs at the region level, offering relevant products in every market, all capable of being optimised for SEO

Taxes, duties and currencies Across the dozens of storefronts, the automation of handling different currencies and taxes needed to be simple to customise and implement by an admin, on a by region level.

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