A CONTENT MANAGED SITE DESIGNED TO HIGHLIGHT
THE REBRAND OF A LEADING PLANT BASED DESSERT COMPANY
As the client was in the process of rebranding themselves from ‘Freaks of Nature’ to ‘Over the Spoon’ they wanted a new website that would display the new branding in an attractive and user friendly way, while prioritising visual impact.
Our brief was to create a site that would provide an online presence for Over the Spoon, where customers could find product information and stockists.
It was also important that the site acted as a platform to showcase Over the Spoon’s products, and convey their high quality.
User experience was a priority for the site – to ensure that the information was clear and digestible. As the products were not going to be for sale on the site, there needed to be enough visual and informative content to encourage customers to purchase the product in stores.
We implemented Google Analytics, to enable the client to track customer behaviour on the site, this was beneficial as it allowed the client to effectively monitor product interest in comparison to sales, with this information then utilised to review stock levels in stores.
We also added an Instagram feed to the site, this was important for Over the Spoon as they have amassed a large following on Instagram, and wanted to showcase their grid on the site.