How would you like your brand to be perceived?
A brand strategy requires more thought than what goes into visual appeal. Let’s talk about internal brand decisions that reflect the personality and message of the company. This strategy should be carefully agreed upon, with many elements to consider.
Tone of Voice
How do you want your audience to hear your brand? Do you want to come across as fun, formal, casual, enthusiastic, driven or compassionate? Your brand TOV is the mood or emotion you exude in your brand messaging, copy, content and more. This tone will represent your brand, values, colleagues and match how you work as a collective.
Each one of these factors is essential, but your brand personality is your HOOK. 64% of women and 68% of men surveyed have felt an emotional connection with a brand, and personality is a dominant factor that can set you apart from the rest of your competition.
Charm and persona can provoke emotional responses from users, winning over many of them as online followers. Once a user gets to know your brand, and they also like what they see (in an identity and offering that mirrors the brand’s persona), you’ll have won over a long-term fan.