TAILOR MADE E-COMMERCE THAT HELPED TO
INCREASE ONLINE TURNOVER BY 30% YEAR-ON-YEAR
We set out to create an e-Commerce website that converted traffic into sales effectively within a highly competitive market.
To compete against other retailers, the site required exceptional SEO results with high google rankings for competitive terms, alongside an optimised and maximised paid media budget.
It was important that the new site featured the same facilities as the client’s old site, including warehouse and Sage integration. Additionally, the site needed to be comparable to top level e-Commerce fashion websites, and boast a hosting capability to allow for huge volumes of traffic for retail events like Black Friday.
As with most e-Commerce sites, straightforward and reliable content management was a priority for Lace & Favour.
We delivered a site that features an easy to use and comprehensive content management system, with full inventory management and automated aspects to save on data entry time. To ensure a seamless order journey right through to dispatch, the site also features multi-user access for the dispatch team.
Additionally, customised sales reports are easily generated, and Google Analytics provides thorough e-Commerce tracking. This allows Lace & Favour to see which products are selling well and are achieving a high engagement.
The main goal of this project was to create a site that would maximise conversions and as a result, the substantial increase in sales recorded as a result of this project was a major mark of success.
The outstanding rankings produced for a number of key search terms through our SEO campaign facilitated a rise in organic traffic to the website, which was especially important considering the saturated market that Lace & Favour operates in.
Additionally, our work to optimise and maximise Lace & Favour’s paid media budget helped to drive down the cost per click for ads, and successfully produced increased customer engagement with the site.
Overall, the success of our SEO campaign, and the improved website functionality produced, considerably increased successful customer conversions.