A BESPOKE OPENCART 3 SITE, BUILT FOR THE
UK’S LEADING SHOTGUN RETAILER
Premier guns are a premium online retailer with a big reputation for being specialists in their field of work.
So, our brief was to create a leading e-Commerce site which reflected this. It was important for the site to appear professional and in keeping with the high end products on offer.
Premier Guns wanted an optimised customer journey with user experience at the forefront of the site’s design.
It was also required that we create a fully automated platform with ease of use for the client, to reduce data input time.
We delivered a full service integration with communication to Guntrader, the product feed provider, fully automated warehouse integration for stock levels, and API updates specs with prices to achieve the hands off approach desired.
The site was built on OpenCart 3, the latest version of OpenCart at the time, and the site includes a number of bespoke features to achieve the required functionality, along with a premium feel.
An account system was utilised to capture data and produce a reward system to increase user engagement and encourage repeat purchases.
A mailing list was also included for an additional line of communication to increase consumer engagement.
Automation was incorporated throughout the site, to increase business efficiency for Premier Guns, who prioritised limited interaction with information input.
Warehouse management and EPOS integration was also utilised to create a cohesion between website and store stock levels – this ensures that stock on the site is always correct, and in line with actual stock levels.
An account login feature was included to increase the opportunity for customer engagement, and to ensure ease of checkout for customer orders.
A huge mark of success for this project was the site’s successful build on OpenCart 3. Utilising this platform for the first time during the build of the Premier Guns site allowed us to incorporate bespoke features that would bring improvements for both the client and their customers.
Providing a system which allowed the site to run without large interaction from the client ensured that Premier Guns gained the hands off approach which they wanted. Further to this, the site will function well for the next 6-8 years.
Overall, we achieved the premium looking site which echoes the nature of the brand to add value to customers.
Have you seen something in our Premier Guns case study that you think might work for your business? Are you currently using an outdated platform and think that Opencart 3 is the next step for you? Our expert team of web developers and designers are on hand to walk you through the process of choosing the right platform and design for you and your brand.
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