SEAMLESSLY INTEGRATED E-COMMERCE FOR THE
WORLD’S LARGEST INDEPENDENT LAND ROVER PART SPECIALIST
Our brief was to create an e-Commerce website for John Craddock that was straightforward to manage, and could display tens of thousands of products at once.
At the time, John Craddock was experiencing a period of growth, so they required a site that could grow with them, as their customer base and product catalogue continued to expand.
Security and user experience were also extremely important elements of the design of the new site, to ensure customer retention and increase user satisfaction.
We delivered a tailor made e-Commerce system, with the ability to handle tens of thousands of orders per year.
Ongoing refinements and optimisations have ensured that the site continues to perform at the highest possible level.
The site remains competitive in John Craddock’s market, and continues to accommodate the needs of a large client base.
A strategic SEO campaign has resulted in rankings for thousands of key words.
We ensured that the site boasted full content and inventory management, to keep systems cohesive and utilise automation to save data entry time.
Additionally, customised sales reporting and e-Commerce tracking in Google Analytics helps the client to understand the revenue and performance of individual products, and to capitalise on high performers.
We also included a range of payment options, enabling customers to checkout quickly, easily and securely.
The 800% increase in sales overseen in the 10 years that followed the initial introduction of this site is a huge mark of success for this project.
As John Craddock sits in such a competitive market, it was important that the site not only performed highly, and boasted a solid user experience, but also that it ranked well for a range of keywords.
The success of the website design, combined with the strategic SEO campaign that followed, has aided John Craddock in a huge growth in sales.
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Have you seen the impact that quality optimisation has had on our clients? Our team of optimisation experts can help you start to grow your traffic and increase your website’s visibility.
