With 75% of traffic travelling no further than page 1 on Google, finding your website on page 2 and beyond can leave you with less traffic and fewer sales. Search Engine Optimisation (SEO) helps to boost your website to that first page, increasing your visibility.
While the design and functionality of a website can be perfect for the business and the customer, it does not always mean that it will rank well on search engines. Leaving businesses with an amazing website, and no customers. Effective SEO can help to increase not only sales but supports brand recognition by offering crucial visibility on the first page.
Our Optimise team have a wealth of experience in the latest algorithm practices focusing on on-page and off-page tactics. Combining this with in-depth research into your industry enables us to write meaningful content that ranks in the relevant markets.
Alongside the all-important keyword rankings, technical SEO can help to improve a website’s crawlability and site health, enabling search engines to find and rank every part of the website. Using effective SEO tools and principles technical SEO can be used to pinpoint the work needed to get your website on page one.
On-Page SEO encompasses all the elements of SEO that can be optimised from a business’s own website. While content is still king, it’s more than just content that will see websites reaching page one, or that all-important first place on Google.
Where a page is filled with text and images, these can all be optimised as part of on-page SEO. Headers need to not only be the right wording, but also the right heading tag for crawlers to acknowledge them. Images can also play a vital role in rankings, by ensuring that they have relevant alt tags for the page.
On-page includes elements that can’t necessarily be seen on the site by its users. It does include aspects that search engine crawlers. Meta titles, tags and descriptions can all play a vital role in search engine crawlers locating the appropriate keywords for a user’s search. Generally, these key features aren’t filled or are used inappropriately, leaving crawlers little to work with.
Alongside on-page, off-page SEO plays a vital role in the overall SERPs (search engine ranking position). Off-page includes backlink campaigns, authority score improvements, social media reputation and site security.
High quality backlinks are created through a combination of strong SEO and PR. These are links from websites that have a high authority score, meaning that they are trusted on Google. These backlinks offer users a shortcut for interested users from another site, which should explain the nature of your site. This means that visits from backlinks have a significantly lower bounce rate.
Social media is an excellent tool to send traffic to a website. When used in conjunction with SEO, it can drive high waves of traffic to the website through content sharing. These higher volumes of traffic can be seen by search engines as quality content being on the page. Thus increasing the position of that page in the rankings.
Alongside the all-important keyword rankings, technical SEO can help to improve a website’s crawlability and site health, enabling search engines to find and rank every part of the website. From coding, to on-page SEO this branch of the team helps to ensure that the site is performing as well as possible, encouraging improved SERPs.
Technical SEO can start from the initial build of the website, embedding the appropriate code and features to help direct search engines to the most appropriate pages. This also includes ensuring that the text to HTML levels are to the correct ratio for crawlers to navigate.