Â
Our optimise team contains creative SEO specialists and PPC experts, who we know can put you on the map.
75% of people never scroll past the first page of search engines.
So, how can your future customers find your brand if it’s sitting beyond page 2?
If you’re not currently ranking at a high position, prepare to be receiving less traffic, and therefore fewer sales. SEO (Search Engine Optimisation) will lift your website to higher ranking positions, increasing your organic visibility, and helping to improve your incoming traffic.
Design and functionality are two imperative factors to have for your website, but this does not impact how well you’ll rank in search engines as much as optimising does. The last thing you want is to put the funds and efforts into a spectacular website only to have no one visiting your site.
Effective and innovative optimisation from our SEO experts can help increase sales and brand recognition by offering crucial visibility on the first page.
Lucky for you, our Optimise team are experienced, beyond talented, and keep on top of the latest algorithm practices, focusing on on-page and off-page tactics. Combining this with strategic research into your industry enables us to write meaningful, useful and trustworthy content that strives for your best ranking positions.
Alongside keyword rankings, technical SEO will improve a website’s crawlability and site health, enabling search engines to find, index and rank every part of the website more effectively. By using effective SEO tools and principles, technical SEO can pinpoint the work needed to get your website feeling like its best self.
What can be identified as On-Page SEO?
On-page covers all of the SEO elements that can be optimised from a business’s own site. While content is a huge SEO factor, many more BTS improvements can be made to enhance sites into higher ranking positions.
When a page is made up of text and images, each piece of content can be optimised as part of on-page SEO. Headers need to be specific, grammatically correct and strategically written for crawlers to acknowledge and index them properly. Images can also play a vital role in rankings and need relevant alt tags in place.
On-page SEO also includes elements that can’t be seen on the site by users. Meta titles, tags and descriptions play vital roles in search engine crawlers locating the appropriate keywords for a user’s search. A lot of the time, these key features aren’t filled or are used inappropriately, leaving crawlers little to work with.
This is where your SEO experts come in with the ability to completely refresh and enhance your site with these strategic optimisations.
Where would you be without us?
There’s more!? Indeed, Google’s List of Ranking Factors is neverending!
Alongside on-page, off-page SEO counts towards the overall search engine ranking position . Off-page includes backlink campaigns, authority score improvements, social media reputation and site security.
Backlinks
High-quality backlinks are created through a combination of strong SEO and PR and are something our SEO experts can support you with. These links are from websites that have a high authority score, meaning that they are trusted by Google.
These strong backlinks offer users a shortcut for interested users from another site, which should explain the nature of your site. This means that visits from backlinks have a significantly higher average session duration, meaning this traffic is spending longer on your site.
Social Media
Social media is a charismatic, creative and instantaneous tool to increase website traffic. When paired up with optimised SEO, it can drive high waves of traffic to a site through content sharing. This increased traffic can be seen by search engines as quality content being on the page, thus increasing its ranking position.
Let’s get started.
Technical SEO improves a site’s crawlability and health, enabling search engines to find, index and rank every part of the website. From coding to on-page SEO, this talented branch of the team has strategies and procedures in place to ensure the site is performing at its peak to succeed in the SERPs.
Technical SEO tasks can start from the initial build of the website, embedding the appropriate code and features to help instruct search engines to the best-suited pages. This also includes ensuring that the text to HTML levels are to the correct ratio for crawlers to navigate.
Our Optimise team are looking forward to hearing your brief.
