1 in 4 visitors to a website will abandon the site if it takes longer than 4 seconds to load. With 46% of users not revisiting a site with poor load speed. These statistics show that in a digital era, the speed of a website can greatly impact customer retention.
Speed optimisation not only impacts customers, but search engines will also favour a faster loading webpage. Google’s 2021 speed algorithm update greatly impacted a number of slow loading web pages, seeing them vanish from the first page of Google.
Improving the loading speed of a website requires technical work to help improve an assortment of aspects that can slow your site down, from image size to incorrect coding, amongst others, each of which can be assessed with technical SEO.
As part of an SEO campaign, technical SEO is included helping to optimise web page loading speed, increasing customer satisfaction and thus increasing sales.