AN OPTIMISED CONTENT MANAGEMENT
SYSTEM FOR AN AWARD WINNING EVENTS COMPANY
We set out to create a beautifully designed site, with SEO in mind.
KDM Events’ key priority was to rank number one for a range of key search terms and locations, however, they had been unable to achieve this previously due the nature of their old site.
We focused on creating a seamless customer journey throughout the new site, to maximise user experience and create the perfect foundation for the site to be optimised from the ground up.
We delivered a bespoke WordPress website which focused on providing a strong visual impact for users, with lots of playful user experience details to reflect KDM’s fun personality.
The user journey was split from the start, to create a streamlined experience, with strong calls to action located throughout the site.
Additionally, popular activities and services were placed in prime positions, with the ability for users to book an event within just two clicks of the home page.
A purpose built contact form was also developed, enabling customers to select multiple events and produce a bespoke team building experience.
As KDM’s site was designed to be content driven from the start, we utilised full WordPress content management.
This enabled us to include a number of bespoke additional functionalities and features during the build of the site, additionally, further features can be added at any point, to further elevate the site.
Tags for event types were also included, allowing events to be refined by category eg. ‘food and drink events’, to ensure the best possible user experience when browsing the site’s catalogue of events.
To further improve the user experience we optimised the site by using a content delivery network to improve the speed at which the site information could load.
The bespoke elements that were integrated into the KDM site elevated the entire user experience.
We maximised the ease of use of the site for both our client and their customers, with straight forward and accessible features.
The optimisation of the site from the ground up, during the build process, enabled fantastic SEO results – including page one rankings for over 100 local search terms, increasing organic traffic to the site and improving KDM’s visibility.
Have you seen something in our KDM Events case study that you think might work for your business? Are you currently using an outdated platform and think that WordPress is the next step for you? Our expert team of web developers and designers are on hand to walk you through the process of choosing the right platform and design for you and your brand.
Previously thought that WordPress sites have limitations? Our bespoke venue finder and animated splash screen beautifully display how creative design and expert web development can improve a standard WordPress site. Interested to find out how we can do this for your business? Get in touch today.
