How to manage your digital presence with the ongoing situation in mind…
We know that this is an incredibly tough time for people and businesses all across the globe, so we want to give as much support to companies as possible.3rd April 2020 -
We know that this is an incredibly tough time for people and businesses all across the globe, so we want to give as much support to companies as possible.
With that in mind, here are our top 5 tips on how to manage your digital presence with the ongoing situation in mind:
Support Your Clients
Show that you’re still available and there to support your clients, whether that’s through a video call or a daily email, let them know that you are still there to help.
Utilise Search Engine Optimisation
Secondly, utilise Search Engine Optimisation, (SEO). At the moment, some search volumes are significantly higher than others. By investing in SEO, you can ensure that your brand is visible when the buying decisions are being made. To achieve this we recommend creating new, relevant and useful blog content that is mindful of what is happening right now, regardless of your industry. We also recommend taking some time to review and audit your site. This will give you an idea of what you need to do to improve your results, either right now or in the near future.
Pay Per Click Management
You should also review your pay per click management. As a starting point, we recommend reviewing your current ads to assess if they are sensitive to what is happening now and how they might be viewed by your customers.
If you’ve never explored Pay Per Click before, now could be the perfect time to start.
Through PPC, you can get your brand in front of potential customers who otherwise may not know that your business exists. PPC also allows you to target people based on location, allowing you to really hone in on your target audience.
Through remarketing you can also re-engage with users who have already expressed some interest in your product or services, helping to drive brand recall and potentially conversions.
Social Media Strategies
Social media is also a vital part of digital marketing strategies, providing you with the platform to connect with both existing and prospective customers. Through the use of social media you can communicate key messages about your services in a way that is sympathetic and relatable in the current situation.
Your social media platforms also offer a fantastic route for connecting with other businesses to share knowledge, insights and much more, currently there is a real sense of community across platforms which is brilliant to see.
Value Of Your Customers
Lastly, The website traffic that you’re getting now is more valuable than ever – people that are looking at your site are likely to have a genuine need for your products and services so why not look at incorporating cashless payment systems such as PayPal or Amazon Pay? Also, don’t forget that your website is a great place to post updates for customers.
Need more advice?
We really hope that these hints and tips have been useful. There’s so much to talk about when it comes to digital presence especially at the moment, so if you would like to know more or we can help your business in any way, please get in touch with Netbiz Group.