The Importance of Being Responsive This Christmas

Responsive eCommerce

The statistics speak for themselves; if your website isn’t optimised for mobile usage, you’re at risk of losing business to your optimised competitors. Almost 30% of Christmas spending was done on mobile devices in 2014, and this is only set to increase in 2015.

On average, studies show that we spend 1 hour and 54 minutes on our smartphones every day, and a third of us check our phone within 5 minutes of waking. So we’re all glues to our phones, no surprises there! What may surprise you however is that in December 2014, £8bn was spent online via mobile devices. The potential for Christmas revenue is immense, and if you’re not taking part you’re missing out.

It goes without saying that Christmas is a peak selling time for the majority of retailers, and with purchases on mobile at an all time high it has never been more vital to optimise your eCommerce website for mobile.

Christmas Shoppers Want Responsive Website Designs

A mobile responsive website is designed to adapt to the size of the screen that it’s being viewed on. We’ve all experienced the frustration of a website that doesn’t do this; having to navigate around a website by pinching and zooming falls far below the expectations of the impatient 21st century user.

It’s all about usability. A Christmas shopper wants to access your website, browse through it with ease and purchase their gifts with as little disruption as possible – if this wasn’t the case, they’d be hitting the shops and standing in busy checkout queues!

Google Wants Responsive Design

Google is as omniscient as Santa Clause– it sees when you’re responsive, it knows when you’re old news…

Google favours websites that are mobile responsive because they provide a better user experience. If your competitors have mobile responsive websites and you don’t, you’re likely to appear lower down in search engine results and therefore lose out on traffic and conversions.

The good news is that we can help to make sure you don’t fall behind your competitors not only this Christmas but in the years to come. Get in touch to bring your website up to date, make it responsive and to ensure that it’s in line with Google’s latest algorithms!