Investing in Social Media as a Business Could Change Your Outlook

Forbes writer Sujan Patel wrote “A business without a social media presence is like a driver cruising down the street at night with no headlights” in 2015, and three years later, that quote has never been more poignant.

Years ago, people would have found your business via word of mouth or via a directory – often meaning that you’d gain leads every so often and one or two at a time. In today’s fast paced digital world however, things have completely changed. The growth of social media has created a vibrant world of connectivity, allowing people and businesses to interact with one another 24/7, sharing stories, facts and opinions  in seconds.

A relatively large portion of businesses in the UK however still aren’t taking advantage of the benefits that are available from social media – it’s genuinely waiting for you to reap the rewards. In fact, the Office for National Statistics puts that portion as 60% in the United Kingdom!

But Why is Social Media so Worthwhile?

There’s a whole host of benefits from using social media as a marketing tool for your business. Not only are there millions of users out there across a number of platforms including, but not limited to, Facebook, Instagram and Twitter – but there’s literally millions of ways that you can connect with your target audience too.

When done correctly, a social media campaign can enhance the awareness of your brand whilst also increasing lead generation, whether this is visits to your website or to your front door. It’s also a fantastic platform for truly getting to know your audience, whether this is through reviews or sparking topical discussions.

What Does a General Social Media Campaign Consist Of?

As every business is different, so should your social media campaign, after all, the aim is to stand out! If your business deals with high end clients then your tone of voice online should be professional and authoritative. If you pride yourself on being quirky and fun then this definitely needs to shine through.

All our campaigns are completely bespoke and we create engaging content like:

• Regular and relevant content creation – through posts, blog posts, polls, infographics, GIFs and much more
• Sourcing and engaging with topical discussions and using trending hashtags – the finer details that many businesses struggle to find the time for
• Professional graphic creation including branded profile and cover photos – all carried out by our creative designers
• Keeping an eye on the competition
• Interactions with other users and brand management

Be Ahead of the Curve with our Social Media Plans

One of the key factors which is responsible for the lack of social engagements from UK businesses is time. We can manage your Social Media campaigns for you, developing focused strategies which are tailored around your main goals and brand identity. We’ve have our own team of dedicated Social Media experts who can communicate with you regularly, providing you with detailed reports and more. By investing in your own digital marketing, you can reap the rewards whilst still focusing on other important aspects of your business!

If you’d like to learn more about our services, contact us directly to arrange a discussion on how we can help you grow your business online.