Paid Social Media
In 2021, 90% of users said that they had purchased through an advertisement they had seen on social media. This included social media ads from brands that they already follow and brands that they had found as a result of paid social media ads.
Paid social media ads offer a great opportunity for increased return on investment. However, to ensure that they offer the best ROI, they need to be used effectively, ensuring that the appropriate target audience has been selected, the right location identified and the right graphics used.
With paid social media offering the ability to increase brand visibility and sales, care needs to be taken to ensure that it is used to its full potential. Expert paid social media management ensures that from set up, to maintenance and monitoring, the campaign is as effective as possible.
Monthly updates and reports offer an insight into the impact of the campaign and the adjustments that have been made, and can be utilised to help increase the profitability that the campaign offers.
When utilised in conjunction with a successful organic social media campaign, the return on investment resulting from a paid social media campaign can be greatly increased.