So the Easter Bunny has visited Netbiz...

- SEO - Easter

So the Easter Bunny has visited NetBiz this morning with eggs for all! And since he was so generous we thought we’d better spread the love with a juicy update on SEO.

It often seems as though Google takes pleasure in throwing a spanner in the works – one minute you think you’ve got in sussed, and the next you haven’t got a clue! The main thing you need to keep in mind is that Google is looking to improve user experience at all times. The aim is to ensure that anyone visiting your website via Google should have their questions answered and their needs seen to. So does your website do this?

The Importance of Mobile-Friendliness in SEO

One of the most pressing factors of the current times is mobile-friendliness. Google has announced this will be a significant ranking factor from 21st April, so if your website is not currently responsive, it’s vital that you make the change. Why? Again, it’s about being user friendly. If a visitor is having to zoom in and scroll around your website, struggling to find what they need and becoming frustrated, you’re not offering a good level of user experience.

So what else is Google looking for?

From efficient page navigation to a quick and easy check-out on ecommerce websites, the list is endless. Google is particularly encouraging webmasters to ensure that mobile sales are user-friendly with autocomplete as an option.

Relevant information has always been, and will always be, one of the most important factors of SEO. The ultimate aim is that from the moment you open Google (in which ever form), your journey to the end destination is smooth and satisfactory.

What does the future hold for SEO?

Eventually, long tail search terms will become superfluous. No longer will you need to type ‘Where is the dearest DIY store open today?’ as the term ‘DIY store’ will suffice. By analysing a user’s geographical location and the time of day to determine its search results, Google is trying to offer the most relevant answers possible.

Website analytics will branch out from just online tracking to also include a user’s choices and purchases when offline. How is this possible? One possibility is through the use of ‘wearables’. For example, the Google wallet is a way to pay in-store and online with a balance that can be used from your phone or a Google Wallet Card, but a Google Watch (afore mentioned wearable!) is planned to offer the same service. So Google will not only be able to see where you buy from online, they’ll also have a record of purchases made offline.

Need help with SEO?

If you’re working full time and trying to keep an eye on the success of your website at the same time, it’s easy to fall behind on the latest updates, algorithms, announcements and technologies released by Google. Our marketing team offer SEO, social media management, copywriting, email and digital marketing and PR – so you can leave the hard work to us! 

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