What is a Google Partner?

The Google Partners badge is a stamp of recognition awarded to digital advertising agencies that pro-actively manage, optimise and configure Google Ad accounts on behalf of other organisations. The awarded certificates that come from becoming a Google Partner boast an expertise in demonstrating skills within Google Ads. 

Becoming a Google Partner isn’t a form of sponsorship or simply applying, instead Google only awards this status to those individuals who have passed a number of tests that require knowledge at foundation and commendable levels. Completing these tests offer individuals Google certificates that showcase the prowess of that Ad manager. You can find out more about these tests from Google here.

To be awarded the Google Partner status a digital marketing agency must only use a Google Ad Manager account that is worked on by those who have passed the Skillshop tests.