- web design fresh talent

Recently, I was privileged to be invited to the business enterprise week at St Gregory’s Catholic Primary School to talk to the Year 6 classes about my career to date and about Netbiz Group. This was an exciting opportunity to give them an insight into digital marketing and the life of being the Managing Director of a digital agency.

Within Netbiz Group, there is a broad range of skillsets all under one roof including designers, web developers, hosting specialists, SEO specialists and digital marketers. When combined, these skills contribute to the success of a website and a digital marketing campaign. This led me onto my first topic which was the importance of teamwork and communication.

After demonstrating to them the journey from an initial design concept through to the completion of a website, I then talked about the importance of engaging the user when they land on the site. We shared ideas and opinions about what makes a site engaging and what makes you want to stay on a site – is it the design, is it the content, is it quirky features? In response to various questions about myself and my own inspirations, it was then time for me to present the children with their own task in helping Netbiz Group with a very important job! The brief was to create a website for one of our clients who manufacture “Fidget Spinners”. After giving them the design brief, I planned to return in a week so that the classes could present their ideas, I would also pick winner for the best designs and creative ideas.

We Have Some Fantastic Talent in Stoke on Trent!

I returned to St Gregory’s for the presentations this week and I was completely astounded by the ideas of the children along with their presentation skills! The children presented 22 homepage designs and demonstrated some real creativity such as including an interactive fidget spinner on the homepage which randomly selects a winner and gives away free Alton Towers tickets to make sure people keep coming back to the site (their words not mine!). I was also amazed at the commercial awareness of the children as they included incentives such as buy one get one free offers, loyalty schemes, free shipping, Trust Pilot reviews to help give people confidence in the service, persuasive writing and so much more!

Their concepts and presentation skills left me astonished as they approached this considering all aspects of a successful website: design, customer interaction, retention, incentives, and creative ways to increase order values! I think it’s safe to say that we have some fantastic talent in Stoke on Trent and developing our young people is something that is crucial for the growth of our city! I certainly envisage some of these children having a successful career in Digital Marketing in the near future. Watch this space!

Ryan Yates

Managing Director

  • Adobe Web Development Suite
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