API integration (application programming interfaces) is the creation of a connection between two, or more, applications through their APIs with the intention of sharing or exchanging data sources. This allows a website to automatically update data, products or content when a connected page has been updated. Primarily used in eCommerce applications where a link is drawn from a supplier, allowing the connecting site to update as the supplier does, without intervention. This allows the applications to remain in sync, enhancing productivity.
There are a number of plugins that can be integrated to create such connections, bespoke APIs can also be built in order to draw specific and relevant data between the sites. This bespoke connection can be built and updated, in order to suit the needs of the business and to work in sync with the bespoke website.
A content managed site designed to highlight the rebrand of a leading plant based dessert company…