How can API integrations help your business?

An API serves as a link between two or more applications or systems. The link allows the involved systems to share data that can be scripted to start a chain of events. The most common form of an API is a payment method, or gateway on an e-commerce website, where a user on a website needs to interact with a managed gateway hosted by a merchant. The communication involved in this API is what ultimately results in a confirmation of payment and order number being confirmed with the retailer, and then the user.

More complex APIs can be used to manage stock levels between both online and in-store epos systems, or to pull through specific product data from a supplier’s catalog saving on population time, or constant price adjustments.