Could Your Website Be Holding Your Business Back?
We’ve said it before and we’ll say it again, digital marketing is a fast paced industry. With this in mind, it’s hugely important that you keep on top of your online presence, whether you’re a small start-up or an established business. In fact, ensuring that your website remains at the top of its game should be one of your main priorities, especially if you sell online or rely on your website to reach your target audience.
One of the best ways to keep up with the times is to keep your website fresh and in tandem with modern trends and user expectations. The world of business is so competitive and failing to keep up with industry wide changes could result in you falling behind.
Did you know that your website could be damaging your online potential? A recent study has found that 81% of people aged between 18 and 60 think less of a brand if its website is not up to date. Even more alarmingly, nearly 40% of the people asked would think twice about purchasing or enquiring about a product or service if the website in question looks dated.
Slow loading times, poor navigation, a lack of CTA’s and general “old” vibes can leave customers feeling cautious over purchasing goods or submitting their contact details. In fact, something as simple as a missing search box apparently left more than 30% of people surveyed put off. As the saying goes, ‘ain’t nobody got time’ to scroll page by page looking for the information they need!
So, let’s paint a scenario; A customer has been referred to you or has found your services. Before contacting you directly, they do a bit of research about you on your website. Then nothing, your potential client is gone. Why? Your website has scared them off with slow loading times, a “minefield” navigation, or an unresponsive design. So instead of them doing a light bit of research for filling them full of confidence, you have in fact done the complete opposite and doubt has crept in!
Key Things To Consider
If you’re wondering if your website is still up to the job, don’t worry as this is a question which many UK businesses often ask themselves at some point. The good news is that we’re on hand to help. With a team of over 20 creative and technical minds in-house, we can provide you with a wealth of support when it comes to web design and development. From redesigns to completely re-builds, we can provide you with expert advice and guide you through the process.
Below are just some of the core qualities that customers typically expect from a website today, regardless of the industry you’re in:
- Mobile Friendliness: As mobile devices account for around 60 percent of all searches made online, ensuring that your website is mobile friendly is an absolute must. In today’s digital age, people naturally want to find answers quickly and easily and if they can’t currently do that smoothly on your website, you could be missing out on a huge chunk of potential business.
- Speed: Linking to the point above, as people want to access information as quickly as possible, web page loading times are now hugely important. If your website loads slowly, potential customers could turn to your competitor instead. What’s more, back in July 2018, Google actually rolled out a “Speed Update” which aimed to enhance user-experiences by marking loading times as an official ranking factor for searches carried out on mobile which can influence your SEO.
- All Filler No Killer: The days of flash websites are a thing of the past and can often be overlooked by search engines. It’s not just the website that you have to think about either, it’s also the content that you need to consider. Whether you’re aiming to sell, inform, entertain or educate, your information should be easy to find, easy to navigate, easy to read and to the point.
Speak to Netbiz for Expert Advice & Support
There is so much more to websites than the three points listed above. If you’d like advice on how to improve the functionality, speed and optimisation of your website, please do not hesitate to contact us today. Working with you we can help you to ensure that your website is at the top of its game when it matters most.