Pick up a Penguin…..
Did you know Google has changed and that normal SEO techniques just won’t cut it anymore??1st October 2013 -
Did you know Google has changed and that normal SEO techniques just won’t cut it anymore??
Google is changing the way in which users can find your website and business right now so it is an absolute and urgent necessity to make sure your website has all the updated tools to increase your ranking on Google and drive visitors to the site.
There are a number of features and add-ons you can install which will help make your site more compatible with Google’s ‘Penguin 2.’ This is Google’s way of updating how it measures the latest search engine optimisation techniques, and pretty much it’s looking for more natural terms and behaviour when ranking companies and businesses.
The things you can add to make a difference are pretty simple and easy to install, including the following;
1) Bespoke keyword density improvement. This is crucial as it will re-focus the optimisation better to reflect the hot topics that Google are concentrating on.
2) Home page loading time; site speed and server response time is another crucial element that Google is considering when ranking businesses in the search engine.
3)-Google are closely monitoring how much interest, including social media, there is around your website. Be fresh, relevant and up to date and install a latest Tweet on your homepage. Not only will it engage your customers, but it will let Google know that there is a buzz generating round your site.
4) You could also install an icon for ‘add this’ or ‘share this’ on your homepage, again to increase customer interaction and to add to the spirit of an online community. This will keep your site fresh, relevant and appealing, and create a connection with your customers to make them feel involved in your products, services and content.
5) Try an open graph tag; people can share specific images and text from anywhere on your website to other sites such as Facebook and Reddit rather than generic homepage content. This means customers or fans of your business can share online specified parts of your site which serves to raise the profile of your company for all your social media-savvy users.
Increase in visitors to your site!!
If you want any help, support or advice on this subject, or any others, get in touch and we’ll help you out.
0845 456 7617