When it comes to brand positioning, being at the forefront of customers, or potential customers minds is key. Described in the industry as “the act of designing the company’s offering and image to occupy a distinctive place in the mind of the target market” a brand’s positioning is just as important as its logo. Brand positioning is how one brand can be differentiated from another, in particular its competition.
Whether it’s a small start-up entering the market, or a large conglomerate, brand positioning is key to potential customers understanding the business, and what they should expect to receive from visiting the website or working with the business.
Helping to get the ideal brand positioning requires cohesion between logo design, brand guidelines and brand strategy. All of which can be created with your business by the team of experts at Netbiz Group.