UX Optimisation – Why So Important?
In the digital era consumers are faced with a selection of high-quality websites, each competing for the final conversion. While getting consumers to your website is one step, turning them into conversions relies on the website offering the best user experience for the service or product.
What Is UX Optimisation?
Creating the perfect user experience (UX) is all about finding the right web design to provide meaningful and relevant experiences to users. This is often completed as part of the website design and development stage, however, many sites, particularly older sites were developed without this in mind. Older sites may also need updating to incorporate newer UX practices. This is where UX optimisation comes in.
The optimisation of UX ensures that consumers who land on the site will remain on the site until conversion. 79% of people who do not enjoy their website experience will click the “back” button. This includes having a design and layout that is easy to navigate while being visually appealing.
Creating a responsive website is all part of UX optimisation. 52% of users will leave a website if it has not been optimised for mobile devices, which means that responsive designs are vital. Speak to our team about mobile first designs for more information.
Is UX An Art Or A Science?
While the idea behind UX optimisation is to improve the user experience, there is a question as to whether it is an art or a science.
UX design has been considered an art, while optimisation, is a science. UX optimisation takes into consideration a number of factors from the website, and how potential consumers will react. The ability to take all these factors into account and create the perfect platform for both novice and experienced users takes considerable planning and science.
Firstly, to consider the effectiveness of the website. The primary aim of the website is to increase sales and revenue for the business. In order for the website to be effective, users will need to be able to navigate the website with little consideration. This includes having key features in the user’s eye line.
Secondly, consider the efficiency of the site. This includes considering how to entice users to convert. Such as:
Clear call to action – make your CTA’s clearly visible on a page, whether that is “Call Now”, “Click Here” or even “More Information”
Create a narrow focus – busy websites, with too many options and an unclear path, can lose potential customers when they become confusing.
Showcase important information – Whether this is the product or service, or vital information for users, it should be at the forefront of the site, or easily accessible.
Use effective headlines – these should not be click-bait headlines, but more informational as to what the page is regarding.
Use tidy visuals – this means simplifying visuals, this means not filling the page where it becomes overwhelming.
Finally, consider a resolution-savvy layout. This includes the previously mentioned mobile responsive design. The layout of the website needs to be adaptive to whatever screen it is viewed on, from mobile to tablet, laptop to desktop. This will need to incorporate all of the above into each resolution.
SEO With Your UX
While UX is important to keep your customers on your website, SEO plays a vital part in getting them there. Combining your UX optimisation with SEO can increase your revenue and sales. If we are developing your website, we can incorporate this before it goes live, or if your website is already live, speak to us regarding a free SEO audit.
Not just a web development agency, Netbiz offers digital marketing solutions to not only improve your website, but also to increase your brand awareness.
If you are interested in UX optimisation for your website, or would like to discuss web development and web design in Staffordshire the team here at Netbiz are on hand to discuss your website. Contact the team today to get your project off the ground.