The story / the solution
Based in the heart of the Potteries, Steelite International is a world-leading manufacturer of award-winning tabletop solutions for the hospitality and catering industry. With links to more than 140 countries, Steelite has a reputation for delivering exceptional products that effortlessly combine style and class, with a strength and durability that lasts a lifetime.
We were tasked with designing and developing a brand new eCommerce website for Steelight Home, formerly known as Perfect Setting, Steelite’s retail site which brings Steelite International’s exclusive collection of tableware, glassware, cutlery, and tabletop accessories into the home.
The brief was to create a modern and fresh website which showcases the quality and style that Steelite is renowned for worldwide, whilst also delivering the optimum user experience to provide accessibility to a B2C audience.
Web Design and Development Services
Working closely with the team at Steelite, we designed and developed a bespoke website that showcases the quality and style that Steelite is renowned for worldwide. The website is heavily driven by product imagery with categories featuring large, crisp images which allow the British made collections to truly take centre stage. Responsive on all devices and featuring minimalist navigation and easy to use “wish list”, the new site instantly appeals to all demographics whilst delivering an enjoyable user experience for domestic audiences.
- Bespoke Web Design The project required a bespoke design to showcase the unique designs and exceptional quality of the Steelite International collections. It was also important that the design complemented the current Steelite International website.
- OpenCart Web Development OpenCart is a versatile and powerful eCommerce solution that helps to make the daily management of an eCommerce site easy and intuitive. With a module-based shopping cart and user-friendly front end, it made the perfect choice for the rebranded Steelite Home website.
- Responsive Web Design As with any eCommerce website, easy access and navigation from various devices was hugely important, and so we worked closely with the client to produce a design that functions perfectly across multiple devices.
- Mobile First Design We adopted a mobile-first design to ensure that key pages are easily accessible on mobile devices.
The new Steelite Home website is fantastic, a huge thank you to the Netbiz team...
“The new Steelite Home website is fantastic, a huge thank you to the Netbiz team for delivering a site that now links the two businesses perfectly. The eCommerce site not only gives customers a quick and easy way of purchasing tableware for their home, but also allows them to read testimonials and see imagery from Chefs all over the world. Thank you Netbiz.”Marketing Communications Manager - Finola Barbour