We're very excited to be welcoming James Lancaster to the team here at Netbiz Group, so we asked our new Technical SEO to tell us a little bit about himself...


Give us an overview of your career so far…

I started working as a digital marketing apprentice at a sporting clothes manufacturer in Leek handling their social media and email marketing. After my first year there, I made a move to work with WordPress websites. There, I learnt a lot of the core fundamentals of the web and how they can be used to push organic SEO strategies to get results for clients.

In the past month, I have started working at Netbiz Group. This role has given me the tools to enhance clients’ sites, and I work with the wider SEO team to get websites performing better in Google.


What do you like about working in SEO?

For me, SEO is all about taking a site and sifting through all aspects of it to see if there is any place in which it can excel further!  I love this about SEO; finding an opportunity, building a solution and then seeing the results in rankings!


Tell us a little bit about your life outside of work…

Outside of work, you’ll most likely find me in a city finding new places to eat!  Liverpool is one of my go to’s. 


How have your first few weeks at Netbiz Group been so far?

It’s been a really nice change and especially great getting to know the team who are all so supportive. I’ve loved working on our existing clients’ sites and cannot wait to get stuck into some new, exciting projects that have been commissioned. 


What are you looking forward to most in your new role at Netbiz Group?

I’m looking forward to finding new opportunities that help to push websites.  One aspect I am particularly looking forward to is that of Core Web Vitals & Net Generation Images. Web Core Vitals is a new way of scoring sites to determine their position on SERPs and is much more of a challenge than has previously been set by search engines. It’s much more technical to achieve but the potential results that come from taking the time to match them will be more than worth it!

To find out how James and the rest of our fantastic digital marketing team could help your business to succeed, why not contact us today!

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