Make Way for Primary Play…

- Website Launch

A fantastic website has gone live today for our client Primary Play on

Primary Play supplies play equipment for schools throughout the UK, including storage solutions, sensory zones and seating and shelters. Approaching our account manager, Ryan Yates, earlier this year, Kylie Murtagh from Primary Play, realised that their previous website had become outdated and needed a new digital direction.

Ryan sat down with Kylie to discuss which options were the most suitable for her business; together they came up with some innovative and creative solutions that would enhance dramatically the online user experience. The new site was a bespoke content management system, advised by Ryan that Netbiz Group’s own written bespoke platform would be the most appropriate for the business to use and manage for themselves.

Combined with this superior technical finesse was the decision to use vibrant and colourful images, to be aligned with and to attract the key target market of primary schools and local education authorities.

Ryan explains,

“ I really enjoyed working with the Primary Play team on their new website; understanding the end users’ buying process was key and ensuring the navigation met their expectations. We feel we got that just right. Adding additional functionality such as a wish list, brochure downloads and an extensive product catalogue structure means it really helps the end user to gain access to the data in any format they require. They really have some fantastic products and I’m looking forward to continue our relationship in the future…”

Kylie adds,

“We are delighted with our new website!  After meeting several website companies, we chose Netbiz Group due to the package they could offer to deliver what we needed.  From the initial consultation, we felt we had full support from Ryan and the other staff involved.”

We wish Kylie and the whole team at Primary Play all the luck in the world, but also look forward to helping them promote their new site for the foreseeable future.

If you want help or advice on this project, or any others, please contact



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