It’s Time Your Business Went Digital, and Here are our Top Tips…
According to a recent survey, 75% of small businesses in the UK don’t have their own website.
Let’s face it, consumer behaviour has changed, the digital age has brought with it a shift in not only the way we shop, but also the way we research and choose companies to work with and purchase from.
With this in mind, it’s no surprise that expanding your digital presence could increase your pool of potential customers exponentially!
If you’re considering investing in your businesses’ first website, Netbiz Group’s resident web expert, Technical Manager David Farmer, is on hand with his top tips to ensure it’s a success!
Stand out from the crowd
I’ve been working with Netbiz Group since 2005, and in that time, I’ve helped businesses large and small to grow their online presence, everything from small independent retailers to international distribution companies!
When I first started designing and developing websites, the internet was a vastly different place, it was easy to ‘look good’ online, as everyone else’s website looked so poor.
These days, with the number of themes, plug-ins, and pay-monthly solutions available, it’s easy to get online, and even self-design something that looks credible to the general public. The key is to ensure that your website stands out from your competition…
Make your website work for you
It’s easy to forget that your website acts as a full time 24/7 sales rep, and, as with all areas of marketing, it needs to be accountable for its return on investment.
With this in mind, it’s important to ensure that you have enough tracking and reporting in place to know whether your website is working or not. Even if you don’t sell directly online, success can still be tracked by installing telephone number tracking, and by monitoring the number of enquiries that come via your website.
Don’t underestimate the potential reach of your website, this guy works 24/7, never takes a day off, and can communicate with hundreds of customers every second!
Build your brand
A website is an excellent tool for building confidence in your brand. Consumers are increasingly turning to the web, not just for online shopping, but also to research and compare the reputations of businesses. How many times have you eaten out in recent years without checking a restaurant’s Trip Advisor rating first?
Ensuring that your website boasts up-to-date testimonials, case studies, and a gallery of previous work, will ensure that visitors to your website leave with confidence in your business.
Work with your designer
When starting your project, it’s important to sit down with your designer and tell them all about your company, how you sell, and what makes your business unique. The design of your website should incorporate this, and help to convey your company’s unique selling points.
Don’t be afraid to tell you designer exactly what you want your website to do for your business, is your focus to drive online sales, or attract customers and build your reputation online?
The more information your designer has about your business, and the main aims of your website, the better the end result will be!
Want to know more?
Of course, there is a lot more to successful web design, from programming languages and frameworks, to content management solutions and payment gateways.
At Netbiz group we never charge for an initial consultation, so get in touch and tell us more about your project, and we can give you free, bespoke advice!