Emojis and Digital Marketing

What are emojis?

Emojis are small icons that can be used as part of many forms of digital communication. Emojis generally take the form of yellow smiley faces and everyday items like food, technology, zodiac signs and weather. 

Emojis were first created during the 1990’s by a Japanese marketing agency, but their popularity began to soar when Apple introduced them to their mobile keyboard in 2011. 

Over the last decade, emojis have become a communication tool that most of us use on a daily basis, and there are over 3000 emojis on the official Unicode list. 

 

Emojis and social media