The story / the solution
We’ve been working with Steelite International for a number of years and have seen their website grow from strength to strength.
One particular challenge they came to us with, was how to educate their customers on the processes involved in making each piece of tableware and the league times involved.
Their site in Stoke on Trent, Staffordshire, offers their customers a factory tour which shows the entire production process from clay to cup and we decided to replicate this online for anyone unable to make a trip to the Potteries.
We developed a bespoke project that incorporated photography and film that allowed a user to navigate through each key area of the factory and see individual processes from raw materials, firing and quality control.
This huge undertaking was coordinated by ourselves and we’re delighted that it’s made the final of the Digital Entrepreneur Awards 2017 for the ‘Most Innovative use of Digital Technology’ award.
The website was designed and built from the ground up to inject a contemporary twist into a traditional product.
After understanding the exact technical requirement for the website, the team decided on WordPress as the web solution most suited to develop the technology.
The Steelite website is fully device responsive to ensure a seamless transition between desktop and mobile devices.
Film, Photography and Art Direction
As a full service agency, we go much further than just creating great websites.
This project let us flex our creative muscle as we took on both film and photography to bring the online version of their factory tour to life.
As a busy production line and little time for disruption, shot lists and film styles were planned and story-boarded in advance to ensure we captured the details that makes Steelite the leading brand in the hospitality sector.
We oversaw all post-production and delivered a project that provides an informative, interactive and engaging experience across desktop and mobiles.
Netbiz Group have worked really hard
The site has many unique features which the team at Netbiz Group have worked really hard to achieve and have fully understood our business in this process. We are also delighted to have found a digital provider from our homegrown town of Stoke on Trent which again supports our core business values and the local community relationships we nurture.Head of Marketing - Steelite International