The story / the solution
Stikins® is an established name label product which was developed in 2003 by Label Plant Ltd. Fast forward to 2018 and Stikins® name labels are now supplied to hundreds of happy families and parents across the UK via purchases made online. What makes Stikins® so unique is that they can be applied to most possessions with no sewing or ironing required – once applied they simply stick on and stay on!
We were approached by the Stikins® team to design and develop a new responsive website which focuses on improving the overall customer journey and user-interface of their website. Offering just one product which can be personalised, it was vital that the site allowed users to design, preview and order their product quickly and easily – especially given that their main target audience consists of busy families! For this reason, we integrated an instant online preview feature allows customers to see their product in real time. The addition of Seamless Paypal Express and a postcode lookup also aided with the buying momentum. In terms of improving the usability of the site for the Stikins® team, we also successfully streamlined a number of day-to-day processes within the admin panel. This included adding the option to generate bespoke data exports at any time, automated batch ordering and bulk label printing.
After reviewing several third-party systems for the project, we opted to develop a completely bespoke eCommerce system to deliver the precise technical and administrative requirements of the brief.
As the current website performed very well within the search results, we worked hard to preserve the client’s historic content and we also made use of 1000’s of customer reviews which have been submitted online – all of which have been integrated into the new website.
With mobile now accounting for more searches than desktop, we needed to ensure that the new web design gave users a seamless browsing and shopping experience. Our primary goal was to create a fast checkout for the personalised products. In fact, during benchmark testing we managed to reduce the checkout time from a few minutes to just a few seconds by integrating PayPal Express.
They go above and beyond to make sure we are happy.
It is always difficult to launch a new website. It is even more difficult when launching a new brand. To find a web design company that understands our brief and our needs was crucial and NetBiz understood this from the word go. Netbiz is always a pleasure to work with. They go above and beyond to make sure we are happy. We have received lots of positive feedback from our site and that is down to the dedication and hard work of the NetBiz team – and we can not thank them enough! We look forward to doing many more projects with them in the future.Digital Marketing Manager - Whereabouts Holidays