A Day in the Life of an SEO Agent:

- SEO Agent

Search Engine Optimisation (SEO) is a finicky term that’s hard to pin down. To a client, it’s difficult to know exactly what ‘search engine optimisation’ involves and is even harder to find someone that understands it properly. That’s where I come in. As the Netbiz Group’s primary SEO Agent, I know exactly how SEO works, and how to keep ahead of the ever-shifting shape of the digital landscape.

What is Search Engine Optimisation?

At face value, ‘search engine optimisation’ is easy to understand as a goal-oriented definition. You want to optimise your website for higher search engine rankings. Sounds simple, right? But how exactly do you do that? Any good SEO strategist will tell you there’s no one way of getting higher rankings. Instead, we combine a number of tactics to improve websites both from a design and social perspective.

The Typical Day for a Search Engine Optimisation Agent:

It’s 9am. Our work begins. E-mails are checked, social networks given a cursory review with replies in the right places, and then it’s straight to the schedule to see the day’s tasks. Working in an office means my work day is almost as normal as any other archetype, but because of our broad client base I can be writing about Land Rovers one hour, and then digging through the FTP servers of a bed store on the next. What I do day-to-day can be incredibly diverse, but here’s a list of tactics we almost always employ:

  • Metadata:
    This can be a tiny or titanic task depending on the size and style of a site. This is where we edit the meta-title and meta-description to make sure targeted keywords appear in them. It’s very important to make sure these fields aren’t empty, as that misses a huge opportunity to hit keywords.
  • Copywriting:
    Copywriting is another broad term that could easily be its own post, but at the simplest level it’s writing content for all areas of the site that both hit keywords while being functional and informative. If we’re using landing pages (which we usually are) this can involve a lot of editing. This can also involve writing (and researching) blog posts, press releases, mail shots – anything that involves written words comes under this banner.
  • Authorship:
    This is a recent development from Google that links a page (or pages) with a Google+ account to show its author. It’s useful both from a social stand-point and helps you stand out in search results by placing an author’s picture next to the page.
  • Social Media:
    This is a big factor in the contemporary marketplace. With Google pushing Google+ so heavily, and Facebook and Twitter remaining strong forces, it’s supremely important that we share, upvote, and tweet our clients’ work to make sure it’s seen by all the right people.

That should give you a good idea of the sort of work I do as an SEO Agent. Just remember that, as I’ve already emphasised, working in SEO means staying as fluid and flexible as internet itself.

Christopher Hicks is a Copywriter and SEO Writer for the Netbiz Group. The Netbiz Group are a web design agency in Newcastle, Staffordshire and provide services in eCommerce development, graphic design, SEO, web design, and web development. To find out more about us and our services, visit our website. To discuss any of our services with us, get in touch!

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